Two ears, one mouth, one person, two mobile phones…

As a boy growing up, my parents often pointed out that ‘God gave us two ears and only one mouth’. We should listen twice as much as we talk and I was reminded of this when Ciso Systems today announced that 2012 will be the year where mobile phone handsets somehow outnumber people who live on this planet.

Despite this mind boggling stat it’s strange that in a world which seems more ‘connected’ than ever, many people still feel voiceless and unheard. The irony being perhaps that as more people find their voices via social media, it becomes even harder to actually be heard over the clamour of status updates and tweets that are all around us.

I was challenged myself by this very issue at the start of this year.

I’m not unusual in having twitter, facebook, a blog, google+, a flickr and even a foursquare (somewhere), yet I found myself wondering what it is, exactly that I am actually contributing to those who stumble across all my social media content. As a journalist, I’m quite comfortable with the concept of creating content that connects with an ‘audience’ but how does that work out in the social media world too?

I wonder, if we actually stop and look at what we share and comment on, are we really providing anything of value or interest, something that actually enriches the lives of our ‘audience’? Or are we merely trying to draw attention to ourselves, our own interests, opinions and in some cases egos.

Put it to the test, Have a look at what others around you are writing and sharing, take a few moments to have a ‘listen’ before deciding what you’d like to say next.

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